Privacy Policy
Last updated: 13th May 2026
Rara Movement respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect, how we use it, and your rights.
Who we are
Rara Movement is a parent-led platform sharing stories, guidance and resources around children’s foot health, shoe fit and barefoot-friendly footwear.
For privacy questions, you can contact us at:
Information we collect
We may collect personal information when you:
sign up to the newsletter;
submit a contact form;
share your story;
suggest a resource;
communicate with us by email.
This information may include:
your name;
your email address;
the message or information you choose to send;
any other information you voluntarily provide.
We may also collect basic website usage information through Squarespace analytics or similar tools, such as page views, traffic sources and general location data. This information is usually aggregated and does not directly identify you.
Form submissions:
When you submit a form on this website, such as a contact form, story submission form or resource suggestion form, we collect the information you choose to provide.
This may include your name, email address, message type, message content, and any details you voluntarily include in your message.
Please avoid including sensitive personal information or detailed information about your child’s health unless it is necessary for your enquiry. Rara Movement is not a medical service and cannot provide clinical advice.
Cookies
We use cookies and similar technologies to help our website work properly, understand how visitors use the site, and improve the experience. For more detail about the cookies we use and how you can manage your choices, please see our Cookie Policy.
How we use your information
We use your information to:
send you the newsletter if you have subscribed;
respond to your messages;
consider resources, stories or suggestions you submit;
improve the website and content;
manage future interviews, articles or collaborations where you have expressed interest;
comply with legal obligations.
Newsletter
If you subscribe to the Rara Movement newsletter, we will use your email address to send you occasional updates, articles and resources.
You can unsubscribe at any time by clicking the unsubscribe link in any newsletter email or by contacting us directly at hello@raramovement.com.
Sharing your story
If you choose to share your story, we will not publish your full name, your child’s name, photos or identifying details without your permission.
Before publishing a parent story or interview, we will confirm how you would like to be identified.
Legal basis for using your data
We process your personal information where:
you have given consent, such as subscribing to the newsletter;
it is necessary to respond to your enquiry;
we have a legitimate interest in running and improving Rara Movement;
we are required to comply with the law.
Sharing your information
We do not sell your personal information.
We may share limited information with trusted service providers that help us operate the website, manage emails, analyse website usage or communicate with you. These providers are only allowed to use your information for the services they provide to us.
Examples may include Squarespace, email newsletter providers, analytics tools or form submission tools.
Service providers:
We use trusted third-party service providers to run this website and communicate with you. These may include Squarespace, email providers, newsletter platforms, analytics tools or other services we use to operate Rara Movement.
These providers may process personal information on our behalf only where needed to provide their services to us.
We do not sell your personal information.
International transfers
International data processing:
Some of the service providers we use, including Squarespace or other website/email/newsletter providers, may process or store personal information outside the UK.
Where personal information is transferred internationally, we rely on the safeguards used by those providers, such as contractual protections, data processing terms or other lawful transfer mechanisms.
How we store your information
Website and form storage:
This website is hosted on Squarespace. When you submit a form through the website, your submission may be stored and processed by Squarespace on our behalf so that we can receive, manage and respond to your message.
Squarespace acts as a service provider/data processor for certain website functions, including hosting, forms, analytics and related website services. Squarespace’s own Data Processing Addendum forms part of its Terms of Service.
We may also receive a copy of your form submission by email and may store relevant correspondence in our email account.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose it was collected.
Our usual retention periods are:
- General contact messages: up to 24 months from the date of the last communication.
- Resource suggestions: up to 24 months from submission, unless the suggestion becomes part of ongoing content or resource planning.
- Newsletter subscription data: until you unsubscribe or we stop operating the newsletter.
- Unused story submissions: up to 24 months from submission.
- Story submissions being considered for an interview, article, podcast or other publication: up to 36 months from the last communication about the story.
- Published stories, interview materials and related correspondence: for as long as the content remains published, plus up to 6 years after it is removed.
- Consent, release or permission records: up to 6 years after the related content is removed or no longer used.
At the end of the relevant period, we will delete the information or anonymise it so that it can no longer reasonably identify you.
You can ask us to delete your personal information sooner by contacting hello@raramovement.com. We may keep limited information where necessary for legal, record-keeping or legitimate business reasons.
Cookies and analytics
This website may use cookies and similar technologies to help the site function, understand website traffic and improve the user experience.
You can manage cookies through your browser settings. If Squarespace provides a cookie banner or preference tool, you can use it to manage your choices.
Your rights
Depending on where you live, you may have rights over your personal information, including the right to:
access the information we hold about you;
ask us to correct inaccurate information;
ask us to delete your information;
object to or restrict certain uses of your information;
withdraw consent where we rely on consent;
complain to a data protection authority.
In the UK, you can contact the Information Commissioner’s Office at ico.org.uk.
Children’s privacy
Rara Movement is intended for adults, especially parents and carers. We do not knowingly collect personal information directly from children.
If you share a story involving your child, please avoid including unnecessary identifying details unless agreed as part of an interview or publication process.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.
Contact
For questions about this Privacy Policy or your personal information, please contact: